The 9th Feria del Mole
History
The first Feria del Mole was organized by a group of 15 to 20 women who were partaking part in Universidad Popular’s Women’s Empowerment Program. These women, ages 25-60, were coming together once a week to discuss their lives, families, hopes, dreams, and support each other. At the time, Olivia Flores-Godinez was leading the group, and the main theme was “self-esteem development.” Olivia kept hearing disempowering remarks from these participants, all Mexican immigrants and mainly homemakers: “I’m not good at anything,” or “I’m not smart,” or “I don’t have any skills – how will I get a job or help my children do their homework?”
One day, Olivia asked these women if they any were good at cooking. All of them responded with a resounding “YES!” The dish that they most prided themselves on was their mole. Sharing this conversation with the staff a few days later, one of them, and one coworker mentioned a very popular “feria del mole” festival in a pueblo near Mexico City. Perhaps UP participants could put together their own “feria.” Thus was born the Feria del Mole in Chicago, an opportunity for women (and some men!) in the community to put their culinary skills on display at this community festival, with. Thus far, at least, five of the Feria del Mole winners have started their own home businesses, catering private parties and events with their famous mole. The event has also become an annual fundraiser for Universidad Popular’s community empowerment programs for youth, adults, and seniors.
What is mole?
The world “mole” comes from the Aztec word “molli,” meaning concoction, stew or sauce. To the uninformed, mole is a Mexican sauce. In Mexico, mole is a hundred dishes in a hundred homes: It varies not only from region to region but also from town to town. There are many kinds of mole: Poblano, originating from the state of Puebla, is the most famous of the three. The mole poblano is a complex dish carefully woven together using dried chiles, nuts, seeds, vegetables, spices and chocolate (preferably ground and toasted cacao beans). While mole is a traditional dish prepared to celebrate special occasions, it is also served as the main course of many family dinners.
Feria del Mole 2014: Food, music, fun, and prizes
Universidad Popular will celebrate its 8th annual “Feria del Mole” on September 27, 2014. The Feria will take place at Little Village High School 3120 S. Kostner Avenue. Over 3,000 people from all over Chicago will come to participate in this fair at least 40 women and men compete with their home-made recipes to be awarded the “Best Mole in Chicago.” Awards are based on majority votes. There will also be cash prizes: $1000 for “First Best Mole,” $650 for “Second Best Mole,” for the “third Best Mole,” $450 and $300 for “Best Table Decoration” and $250 for “Best Traditional Dress.”
With admission, guests receive ballots to taste as many moles as they like, and vote for their favorite. Besides the mole-tasting, the event includes booths promoting event sponsors, music and performances by local artists. Celebrity judges will vote on “best dressed” and “best table decoration.”
Become a Sponsor
We are currently seeking sponsors for La Feria del Mole 2014. This is an excellent opportunity to market your company and/or product to 3,000 Hispanic consumers. As a sponsor, you will receive:
- Recognition as Presenting Sponsor on printed invitations and online
- Media recognition in PSAs (public service announcements)
- Company logo and name inclusion on all Feria del Mole promotional materials
- Prominent logo placement and branding on stage
- Recognition as Presenting Sponsor in all press releases and media alerts
- Prominent logo inclusion on UP website page promoting the Feria del Mole (with reciprocal link)
- Logo inclusion and recognition in e-blasts promoting the Feria del Mole
- Reserved booth for promotional giveaways and product sampling
Contact us today to discuss the sponsorship:
Phone: 773-733-5055